A Place for Mom, Inc. (APFM) is North America’s largest senior living referral service with 350 senior living advisors providing resources and personalized assistance in finding senior living services. Using its nationwide network of more than 20,000 providers, APFM helps families find options based on a loved one’s stated needs, preferences and budget. This may include independent senior housing, home care, residential care homes, assisted living communities and specialized Alzheimer’s memory care. In 2014, APFM extended its advisory services to families in Canada. In 2013, the company launched SeniorAdvisor.com, a consumer reviews web site designed for seniors and their families. The site allows visitors to submit and review consumer feedback for nearly 100,000 senior living communities and care services throughout the country.