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PORTFOLIO

MediaNation

Stage: Venture

Date of Investment: 1996

Web Site : http://www.medianationinc.com

MediaNation is a leading provider of outdoor advertising media services in China and Hong Kong. The company operates a diversified portfolio of outdoor media centered on double-decker and single-decker buses in China's largest cities as well as Hong Kong. In addition, the company sells advertising space in airport terminals, highway unipoles, kiosks and billboards. MediaNation is also in a joint venture with the Beijing Subway Authority to own and operate advertising properties throughout the Beijing subway system. Warburg Pincus invested in the company in 1996 to help fund its rapid expansion. Media Nation was sold to J.C. Decaux in 2005.

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