Poundland, based in Willenhall, West Midlands, UK, is the largest single price discount retailer in Europe. Poundland currently operates a UK nationwide network of over 410 stores and employs over 11,000 people. Poundland offers exceptional value to over 4 million customers each week through a variety of well-known brands in food and drink, household, and health & beauty, such as PepsiCo, Masterfoods and Colgate, as well as high quality private label merchandise in stationery, toys and seasonal products, all for the single price of £1. Warburg Pincus acquired Poundland in June 2010 and has since supported the management team in implementing the company’s ambitious store growth plans, with over 120 new stores opened in the 2 years following acquisition. During 2011, the company successfully entered the Republic of Ireland trading under the “Dealz” brand, with the vast majority of products sold at the single price point of €1.49.
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