Evidon provides privacy controls and marketing intelligence solutions to consumers and businesses in the online web and mobile ecosystem. Selected by the Digital Advertising Alliance to power its Online Behavioral Advertising Self-Regulatory Program, Evidon is the market-leading privacy platform for more than $2 billion of display media and e-commerce transactions annually that empower more than 150 million people a day to control how their information is used online. Evidon technology includes Ghostery®, the industry-leading consumer transparency tool. More than ten million Ghostery users worldwide have opted-in to GhostRank—the largest panel of its kind. GhostRank reports on data collection across approximately 26 million web and mobile properties, providing the proprietary business data behind Evidon Labs marketing intelligence solutions. With unprecedented insight into the marketing technologies that underpin the commercial internet, brands, agencies, publishers and technologies make more informed decisions that guide their data strategies and drive better results.
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