Selected by the Digital Advertising Alliance to power its Online Behavioral Advertising Self-Regulatory Program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into, and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate better advertising results. For more information, please visit: www.evidon.com.
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