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PORTFOLIO

Cobalt Group

Stage: Growth

Date of Investment: 1998

Web Site : http://www.cobaltgroup.com

The Cobalt Group, based in Seattle, Washington, is the automotive e-business leader. The company provides technologies and services that allow automotive dealers and manufacturers to increase their retailing effectiveness and profits. Cobalt's products include online retailing solutions, customer relationship management (CRM) software applications, Internet sales leads and lead management technology, and the industry's largest OEM parts locating and marketing service. Cobalt operates a dealer network larger than any other technology provider in the automotive retail industry, including more than half of the franchised dealers in the United States and two-thirds of the largest dealer groups, and has been endorsed by more than two-thirds of the world’s largest automotive manufacturers. Warburg Pincus invested in Cobalt in 1998.

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