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Cobalt Group Stage: Growth Date of Investment: 1998 Web Site : http://www.cobaltgroup.com
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Founded in 1995, Cobalt is North America's leading provider of automotive digital marketing technology and services. For over 14 years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. The company provides a comprehensive set of digital marketing solutions including fully integrated digital marketing platforms for OEMs and their agencies to achieve coordinated execution and measurability of marketing activity across their franchise networks, as well as the industry’s most comprehensive suite of dealer digital marketing solutions including websites, email, search and online display marketing services. Cobalt has relationships with two-thirds of the world's major automotive manufacturers and nearly half the automotive dealerships in the United States, as well as automotive dealers in Canada and Mexico. Warburg Pincus invested in Cobalt in 1998.
