Founded in 2011, Koudai shopping has introduced two products – lead-generation platform “Koudai Shopping” and the Wechat-based online shopping platform, Youshop (Weidian). Leveraging its search and mobile technologies, Koudai plans to build a leading e commerce ecosystem on the mobile Internet, consisting of one of the largest seller marketplaces on mobile and a mobile shopping traffic gateway. Its business matches shopping interest between users and merchants and generates revenues by lead generation or possibly transaction commissions.